Growing Livelihood Opportunities for Women (GLOW)

  • P Project/Program

A Active

Key Information

Growing Livelihood Opportunities for Women (GLOW) is a Proof of Concept (PoC) to influence industries and private companies to increase women’s employment, participation and fair treatment in the job market. Shifting the mindset of the employers by realizing the benefits of hiring and promoting women employees (e.g., brand differentiation, higher retention, increased revenue) is at the heart of the investment, along with changing the larger job ecosystem in favor of women. Based in India, it will design, test and scale sustainable female employment models. GLOW will use 3 levers: (1) Identify sectors with high-employment and high-growth potential, where women have a competitive advantage. (2) Increase female employment: Work with 6-10 companies (referred to as ‘partners’ in this investment memo) to increase employment of women and catalyze adoption of this by more companies in these sectors. These sustainable models would potentially hire 100,000+ women from low-income families in urban India in the project period. We expect an increase in the ratio of women employed by 6% in partners by improving hiring and retention of women through multiple actions (e.g., more progressive policies, women friendly work conditions, nurturing role models, etc.) (3) Secure wage parity: Reduce the gender pay gap by 50% and increase women managers by 8% in partners by helping them realize the benefits of women employees and investing in them.

Lead Implementing Organization(s)


South Asia


Activity URL

Not applicable or unknown

Government Affiliation

Non-governmental program


2019 - 2026



Ministry Affiliation


COVID-19 Response


Geographic Scope


Areas of Work Back to Top

Education areas

Cross-cutting areas

  • Empowerment

Program participants

Target Audience(s)

Girls out of school, Youth


Not applicable or unknown

School Enrolment Status

Not applicable or unknown

School Level

  • Vocational
  • Tertiary

Other populations reached

Not applicable or unknown

Participants include

Not applicable or unknown

Program Approaches Back to Top

Women's empowerment programs

  • Empowerment training

Program Goals Back to Top

Education goals

Not applicable or unknown

Cross-cutting goals

  • Increased employment/job-related skills