Bright Girls, Brighter Future

  • A Advocacy Campaign/Project

A Active

Key Information

The objectives of the partnership are to: Widen girls’ access to education and learning opportunities; Improve girls’ completion rates by enhancing quality of education; Empower communities to meet girls’ specific needs. The Bright Girls, Brighter future promotes girls education and gender equality through a series of media campaigns including Rainbow Ruby, a 3D animated series featuring a six-year-old girl named Ruby who explores various professions, as well as through celebrities who have partnered in sharing messages that expose young audiences to the importance of girls’ education and the reality that millions of girls around the world still lack access to basic education.


Location(s)

Global

Government Affiliation

Non-governmental program

Years

Not applicable or unknown

Partner(s)

CJ Group

Ministry Affiliation

Unknown

Funder(s)

CJ Group

COVID-19 Response

Unknown

Geographic Scope

Global / regional

Meets gender-transformative education criteria from the TES  

Unknown

Areas of Work Back to Top

Education areas

Attainment

  • Primary completion
  • Secondary completion

Cross-cutting areas

  • Gender equality

Program participants

Target Audience(s)

Girls (both in school and out of school), Youth

Age

Not applicable or unknown

School Enrolment Status

Some in school

School Level

  • Lower primary
  • Upper primary
  • Lower secondary
  • Upper secondary

Other populations reached

Not applicable or unknown

Participants include

Not applicable or unknown

Program Approaches Back to Top

Women's empowerment programs

  • Advocacy/action

Program Goals Back to Top

Education goals

  • Increased school completion (general)
  • Increased years of schooling

Cross-cutting goals

  • Increased advocacy/civic engagement
  • Increased agency and empowerment
  • Increased knowledge of rights
  • More equitable gender attitudes and norms