Bright Girls, Brighter Future
- A Advocacy Campaign/Project
A Active
Key Information
The objectives of the partnership are to: Widen girls’ access to education and learning opportunities; Improve girls’ completion rates by enhancing quality of education; Empower communities to meet girls’ specific needs. The Bright Girls, Brighter future promotes girls education and gender equality through a series of media campaigns including Rainbow Ruby, a 3D animated series featuring a six-year-old girl named Ruby who explores various professions, as well as through celebrities who have partnered in sharing messages that expose young audiences to the importance of girls’ education and the reality that millions of girls around the world still lack access to basic education.
Lead Implementing Organization(s)
Location(s)
Global
Government Affiliation
Non-governmental programYears
Not applicable or unknown
Partner(s)
CJ Group
Ministry Affiliation
UnknownFunder(s)
CJ Group
COVID-19 Response
UnknownGeographic Scope
Global / regionalMeets gender-transformative education criteria from the TES
UnknownAreas of Work Back to Top
Education areas
Attainment
- Primary completion
- Secondary completion
Cross-cutting areas
- Gender equality
Program participants
Target Audience(s)
Girls (both in school and out of school), Youth
Age
Not applicable or unknown
School Enrolment Status
Some in school
School Level
- Lower primary
- Upper primary
- Lower secondary
- Upper secondary
Other populations reached
Not applicable or unknown
Participants include
Not applicable or unknown
Program Approaches Back to Top
Women's empowerment programs
- Advocacy/action
Program Goals Back to Top
Education goals
- Increased school completion (general)
- Increased years of schooling
Cross-cutting goals
- Increased advocacy/civic engagement
- Increased agency and empowerment
- Increased knowledge of rights
- More equitable gender attitudes and norms