Zathu

  • A Advocacy Campaign/Project

A Active

Key Information

Born out of Malawian culture, Zathu uses the power of music and storytelling to close the gender gap and tackle challenging topics such as relationships, stereotypes, self-expression and sexual health. Bringing together the best of local culture and creativity, Zathu is a unique youth brand that uses the power of music and storytelling to tackle challenging topics around growing up - from friendships between girls and boys, finding the confidence to express yourself, harmful stereotypes and sexual reproductive health. Zathu helps girls to be seen, to be heard, and to achieve. By helping to close the gender divide, Zathu has the potential to deliver something much bigger than the sum of its parts. By improving the perceived value of girls - by girls themselves and those around her - we can have a knock-on impact on far wider health and poverty indicators. For example, by informing girls and giving them confidence, they will better understand why their wellbeing is important, seek help, and be more likely to visit a clinic.


Lead Implementing Organization(s)

Location(s)

Sub-Saharan Africa

Malawi

Government Affiliation

Non-governmental program

Years

Not applicable or unknown

Partner(s)

Not applicable or unknown

Ministry Affiliation

Unknown

Funder(s)

Facebook

COVID-19 Response

Unknown

Geographic Scope

National

Meets gender-transformative education criteria from the TES  

Unknown

Areas of Work Back to Top

Education areas

Other skills

  • Life skills/sexuality education

Cross-cutting areas

  • Empowerment
  • Gender equality
  • Masculinities/boys
  • Social and gender norms and beliefs

Program participants

Target Audience(s)

Boys (both in school and out of school), Girls (both in school and out of school), Youth

Age

Not applicable or unknown

School Enrolment Status

Some in school

School Level

Not applicable or unknown

Other populations reached

Not applicable or unknown

Participants include

Not applicable or unknown

Program Approaches Back to Top

Life skills education

  • Gender, rights and power
  • Sexual and reproductive health (including puberty education)
  • Social and emotional learning (SEL) skills building

Program Goals Back to Top

Education goals

  • Improved critical thinking
  • Improved social and emotional learning/skills and mindsets
  • Increased school completion (general)

Cross-cutting goals

  • Changed social norms
  • Improved critical consciousness
  • Increased advocacy/civic engagement
  • Increased agency and empowerment
  • Increased knowledge of HIV, puberty, and sexual and reproductive health
  • Increased knowledge of rights
  • More equitable gender attitudes and norms