Zathu
- A Advocacy Campaign/Project
A Active
Key Information
Born out of Malawian culture, Zathu uses the power of music and storytelling to close the gender gap and tackle challenging topics such as relationships, stereotypes, self-expression and sexual health. Bringing together the best of local culture and creativity, Zathu is a unique youth brand that uses the power of music and storytelling to tackle challenging topics around growing up - from friendships between girls and boys, finding the confidence to express yourself, harmful stereotypes and sexual reproductive health. Zathu helps girls to be seen, to be heard, and to achieve. By helping to close the gender divide, Zathu has the potential to deliver something much bigger than the sum of its parts. By improving the perceived value of girls - by girls themselves and those around her - we can have a knock-on impact on far wider health and poverty indicators. For example, by informing girls and giving them confidence, they will better understand why their wellbeing is important, seek help, and be more likely to visit a clinic.
Lead Implementing Organization(s)
Location(s)
Sub-Saharan Africa
Malawi
Government Affiliation
Non-governmental programYears
Not applicable or unknown
Partner(s)
Not applicable or unknown
Ministry Affiliation
UnknownCOVID-19 Response
UnknownGeographic Scope
NationalMeets gender-transformative education criteria from the TES
UnknownAreas of Work Back to Top
Education areas
Other skills
- Life skills/sexuality education
Cross-cutting areas
- Empowerment
- Gender equality
- Masculinities/boys
- Social and gender norms and beliefs
Program participants
Other populations reached
Not applicable or unknown
Participants include
Not applicable or unknown
Program Approaches Back to Top
Life skills education
- Gender, rights and power
- Sexual and reproductive health (including puberty education)
- Social and emotional learning (SEL) skills building
Program Goals Back to Top
Education goals
- Improved critical thinking
- Improved social and emotional learning/skills and mindsets
- Increased school completion (general)
Cross-cutting goals
- Changed social norms
- Improved critical consciousness
- Increased advocacy/civic engagement
- Increased agency and empowerment
- Increased knowledge of HIV, puberty, and sexual and reproductive health
- Increased knowledge of rights
- More equitable gender attitudes and norms