Ni Nyampinga
- A Advocacy Campaign/Project
? Activity Status: Unknown
Key Information
Developed by girls for all young people, Ni Nyampinga is Rwanda’s first youth brand giving girls the advice and confidence they need to thrive. Although Rwandan girls are valued by their families and communities, their paths to adulthood are often predetermined: she is a daughter in the home of her parents one day; a wife in the home of her husband the next. Meaning ‘beautiful girl inside and out who makes wise decisions’ in Rwanda’s language Kinyarwanda, the purpose of Ni Nyampinga is to give adolescent girls in Rwanda the information and inspiration to fulfil their potential. The multi-platform youth brand is made up of a magazine, radio drama and talk show, a network of clubs and digital platforms, made by girls for girls. Six Rwandan girl journalists create all the content, while four researchers piece together insights on the lives of girls in Rwanda. Four times a year, 30 girl ambassadors distribute the magazine across the country. But Ni Nyampinga speaks to everyone – not just girls – to challenge the perceptions and behaviours that hold girls back. In this way, Ni Nyampinga has sparked a national discussion about what girls can achieve. Ni Nyampinga is truly a nation-wide movement with 8-in-10 of all Rwandans aware of it and half of all people over age 10 having read or listened to it in the past year.
Lead Implementing Organization(s)
Location(s)
Sub-Saharan Africa
Rwanda
Government Affiliation
Non-governmental programYears
Not applicable or unknown
Ministry Affiliation
UnknownFunder(s)
Not applicable or unknown
COVID-19 Response
UnknownGeographic Scope
NationalMeets gender-transformative education criteria from the TES
UnknownAreas of Work Back to Top
Education areas
Other
- Other
Other skills
- Rights/empowerment education
- Social and emotional learning
Cross-cutting areas
- Empowerment
- Gender equality
- Masculinities/boys
- Mentorship
- Other
- Social and gender norms and beliefs
Program participants
Other populations reached
Not applicable or unknown
Participants include
Not applicable or unknown
Program Approaches Back to Top
Life skills education
- Gender, rights and power
- Social and emotional learning (SEL) skills building
Mentoring/psychosocial support
- Adult (non-teacher) mentors
Social/gender norms change
- Media campaigns
Women's empowerment programs
- Empowerment training
Program Goals Back to Top
Education goals
- Improved social and emotional learning/skills and mindsets
Cross-cutting goals
- Changed social norms
- Improved critical consciousness
- Improved sexual and reproductive health
- Improved understanding of sexual harassment, coercion, and consent
- Increased advocacy/civic engagement
- Increased agency and empowerment
- Increased knowledge of rights
- More equal power in relationships
- More equitable gender attitudes and norms