Tujibebe
- A Advocacy Campaign/Project
? Activity Status: Unknown
Key Information
Tujibebe is a mobile-based brand focused on adolescent girls that also speaks to those around her. Born out of Tanzanian culture, Tujibebe unites young people through shared experiences, equipping them with the right skills and confidence to navigate adolescence. By role-modelling inspiring fictional and real-life success stories, Tujibebe content provides young people with the information and resources they need to make positive choices about their future - from finishing their education or setting up their own small business, to accessing a health service. Coming together as a community is central to Tanzanian culture; and we know that to create meaningful change for girls, we need to design content that engages boys too. Tujibebe inspires, supports and guides young people to make positive choices about their futures, together.
Lead Implementing Organization(s)
Location(s)
Sub-Saharan Africa
United Republic of Tanzania
Government Affiliation
Non-governmental programYears
Not applicable or unknown
Partner(s)
Ministry Affiliation
UnknownFunder(s)
Not applicable or unknown
COVID-19 Response
UnknownGeographic Scope
NationalAreas of Work Back to Top
Education areas
Attainment
- Secondary completion
Other
- Other
- Transition from school to work
Other skills
- Life skills/sexuality education
- Rights/empowerment education
- Social and emotional learning
Cross-cutting areas
- Masculinities/boys
- Other
Program participants
Target Audience(s)
Not applicable or unknown
Age
Not applicable or unknown
School Enrolment Status
Some in school
School Level
Not applicable or unknown
Other populations reached
Not applicable or unknown
Participants include
Not applicable or unknown
Program Approaches Back to Top
Community engagement/advocacy/sensitization
- Community mobilization
Health and childcare services
- Referrals to health services
Learning while working
- Vocational training
Life skills education
- Comprehensive sexuality education (CSE)
- Sexual and reproductive health (including puberty education)
Program Goals Back to Top
Education goals
- Increased secondary school completion
Cross-cutting goals
- Increased agency and empowerment
- Increased employment/job-related skills
- Increased knowledge of HIV, puberty, and sexual and reproductive health
- Increased knowledge of rights
- More equitable gender attitudes and norms
- Reduced poverty/increase household well-being