YEGNA (Ours) Program

  • P Project/Program

A Active

Key Information

Girl Effect applies SBCC to influence social and behavioral outcomes. Social and Behaviour Change Communication (SBCC) 
is the process of purposely designing and implementing a media message to both entertain and educate, in order to increase audience members’ knowledge about an issue, create favorable attitudes, shift social norms and change the behavior of individuals and communities.  

Lead Implementing Organization(s)

Location(s)

Sub-Saharan Africa

Ethiopia

Activity URL

Not applicable or unknown

Government Affiliation

Non-governmental program

Years

2012 - 2023

Partner(s)

The Freedom Fund, Medias, Research Institutions

Ministry Affiliation

Unknown

Funder(s)

COVID-19 Response

Adapted

Geographic Scope

National

Areas of Work Back to Top

Education areas

Other

  • Transition from school to work

Other skills

  • Financial literacy
  • Life skills/sexuality education
  • Rights/empowerment education
  • Social and emotional learning

Cross-cutting areas

  • COVID-19 Response
  • Early/child marriage
  • Economic/livelihoods (including savings/financial inclusion, etc.)
  • Empowerment
  • Gender equality
  • Menstrual hygiene management
  • Migration
  • Nutrition
  • Other aspects of sexual and reproductive health
  • Sexual harassment & coercion
  • Social and gender norms and beliefs
  • Violence (at home, in relationships)
  • WASH (water, sanitation and hygiene)

Program participants

Target Audience(s)

Girls (both in school and out of school), Girls in school, Girls out of school, Youth

Age

10 - 19

School Enrolment Status

Some in school

School Level

  • Lower secondary
  • Upper secondary

Other populations reached

  • Boys (both in school and out of school)
  • Boys in school
  • Boys out of school
  • Community leaders
  • Fathers
  • Mothers
  • Other caregivers
  • Other community members - female
  • Other community members - male
  • Other family members
  • Parent-teacher associations/school management committees
  • Religious leaders
  • School administrators
  • Spouses/partners
  • Teachers - female
  • Teachers - male

Participants include

  • Migrants from other countries
  • People with disabilities

Program Approaches Back to Top

Food/nutrition

  • Iron supplementation
  • Other nutritional supplementation

Life skills education

  • Social and emotional learning (SEL) skills building

Menstrual hygiene management

  • Educating girls about menstruation
  • Raising awareness about menstruation (beyond just girls)
  • Sanitary product distribution

Mentoring/psychosocial support

  • School-based counselors

Reducing economic barriers

  • Financial literacy training

Social/gender norms change

  • Engaging parents/caregivers of students or school-age children/adolescents
  • Group activities with students or school-age children/adolescents
  • Media campaigns

Women's empowerment programs

  • Advocacy/action
  • Empowerment training
  • Self-help groups (non-financial)

Program Goals Back to Top

Education goals

  • Improved social and emotional learning/skills and mindsets

Cross-cutting goals

  • Changed social norms
  • Improved financial literacy and savings
  • Improved health - other
  • Improved nutrition
  • Improved sexual and reproductive health
  • Improved understanding of sexual harassment, coercion, and consent
  • Increased advocacy/civic engagement
  • Increased agency and empowerment
  • Increased knowledge of rights
  • More equal power in relationships
  • More equitable gender attitudes and norms
  • Reduced adolescent pregnancy/childbearing
  • Reduced child marriage
  • Reduced intimate partner violence
  • Reduced school-related gender-based violence (SRGBV)
  • Reduced violence against children in the home

Additional Information Back to Top

Primary Contact

Liya Haile
Girl Effect
Country Lead
liya.haile@girleffect.org
+251984732694