Ni Nyampinga

  • A Advocacy Campaign/Project

? Activity Status: Unknown

Key Information

Developed by girls for all young people, Ni Nyampinga is Rwanda’s first youth brand giving girls the advice and confidence they need to thrive. Although Rwandan girls are valued by their families and communities, their paths to adulthood are often predetermined: she is a daughter in the home of her parents one day; a wife in the home of her husband the next. Meaning ‘beautiful girl inside and out who makes wise decisions’ in Rwanda’s language Kinyarwanda, the purpose of Ni Nyampinga is to give adolescent girls in Rwanda the information and inspiration to fulfil their potential. The multi-platform youth brand is made up of a magazine, radio drama and talk show, a network of clubs and digital platforms, made by girls for girls. Six Rwandan girl journalists create all the content, while four researchers piece together insights on the lives of girls in Rwanda. Four times a year, 30 girl ambassadors distribute the magazine across the country. But Ni Nyampinga speaks to everyone – not just girls – to challenge the perceptions and behaviours that hold girls back. In this way, Ni Nyampinga has sparked a national discussion about what girls can achieve. Ni Nyampinga is truly a nation-wide movement with 8-in-10 of all Rwandans aware of it and half of all people over age 10 having read or listened to it in the past year.


Lead Implementing Organization(s)

Location(s)

Sub-Saharan Africa

Rwanda

Government Affiliation

Non-governmental program

Years

Not applicable or unknown

Partner(s)

Gavi The Vaccine Alliance, Facebook

Ministry Affiliation

Unknown

Funder(s)

Not applicable or unknown

COVID-19 Response

Unknown

Geographic Scope

National

Meets gender-transformative education criteria from the TES  

Unknown

Areas of Work Back to Top

Education areas

Other

  • Other

Other skills

  • Rights/empowerment education
  • Social and emotional learning

Cross-cutting areas

  • Empowerment
  • Gender equality
  • Masculinities/boys
  • Mentorship
  • Other
  • Social and gender norms and beliefs

Program participants

Target Audience(s)

Girls (both in school and out of school), Youth

Age

Not applicable or unknown

School Enrolment Status

Some in school

School Level

Not applicable or unknown

Other populations reached

Not applicable or unknown

Participants include

Not applicable or unknown

Program Approaches Back to Top

Life skills education

  • Gender, rights and power
  • Social and emotional learning (SEL) skills building

Mentoring/psychosocial support

  • Adult (non-teacher) mentors

Social/gender norms change

  • Media campaigns

Women's empowerment programs

  • Empowerment training

Program Goals Back to Top

Education goals

  • Improved social and emotional learning/skills and mindsets

Cross-cutting goals

  • Changed social norms
  • Improved critical consciousness
  • Improved sexual and reproductive health
  • Improved understanding of sexual harassment, coercion, and consent
  • Increased advocacy/civic engagement
  • Increased agency and empowerment
  • Increased knowledge of rights
  • More equal power in relationships
  • More equitable gender attitudes and norms