Tujibebe

  • A Advocacy Campaign/Project

? Activity Status: Unknown

Key Information

Tujibebe is a mobile-based brand focused on adolescent girls that also speaks to those around her. Born out of Tanzanian culture, Tujibebe unites young people through shared experiences, equipping them with the right skills and confidence to navigate adolescence. By role-modelling inspiring fictional and real-life success stories, Tujibebe content provides young people with the information and resources they need to make positive choices about their future - from finishing their education or setting up their own small business, to accessing a health service. Coming together as a community is central to Tanzanian culture; and we know that to create meaningful change for girls, we need to design content that engages boys too. Tujibebe inspires, supports and guides young people to make positive choices about their futures, together.


Lead Implementing Organization(s)

Location(s)

Sub-Saharan Africa

United Republic of Tanzania

Government Affiliation

Non-governmental program

Years

Not applicable or unknown

Ministry Affiliation

Unknown

Funder(s)

Not applicable or unknown

COVID-19 Response

Unknown

Geographic Scope

National

Meets gender-transformative education criteria from the TES  

Unknown

Areas of Work Back to Top

Education areas

Attainment

  • Secondary completion

Other

  • Other
  • Transition from school to work

Other skills

  • Life skills/sexuality education
  • Rights/empowerment education
  • Social and emotional learning

Cross-cutting areas

  • Masculinities/boys
  • Other

Program participants

Target Audience(s)

Not applicable or unknown

Age

Not applicable or unknown

School Enrolment Status

Some in school

School Level

Not applicable or unknown

Other populations reached

Not applicable or unknown

Participants include

Not applicable or unknown

Program Approaches Back to Top

Community engagement/advocacy/sensitization

  • Community mobilization

Health and childcare services

  • Referrals to health services

Learning while working

  • Vocational training

Life skills education

  • Comprehensive sexuality education (CSE)
  • Sexual and reproductive health (including puberty education)

Program Goals Back to Top

Education goals

  • Increased secondary school completion

Cross-cutting goals

  • Increased agency and empowerment
  • Increased employment/job-related skills
  • Increased knowledge of HIV, puberty, and sexual and reproductive health
  • Increased knowledge of rights
  • More equitable gender attitudes and norms
  • Reduced poverty/increase household well-being