Girl Effect

  • P Project/Program

I Inactive

Key Information

This investment is a proof of concept to build India’s first girl-centered brand with content and services that educate, inspire, and mobilize adolescent girls aged 17-19 years to take greater control of their futures. The brand will test effective messaging that is relevant for girls and motivates them to access SRH services. It will be a mobile-based platform, which will give the reach required to scale up within our target audience. If successful, it will help build the two-sided market model (i.e. generate demand and provide supply) in India. Our long-term outcome is to increase uptake of SRH services, including contraceptive use, contributing to an overall decrease in unwanted pregnancy and STI transmission. The key expected outcomes are: Increase in girls knowing about SRH essential topics; Increase in percentage of girls who intend to use SRH services if they need to; Increase in percentage of girls who have accessed SRH services if they need to. The outcomes will also be determined by the reach and engagement of girls on the various digital platforms where the brand and content will live.

Lead Implementing Organization(s)


South Asia


Government Affiliation

Non-governmental program


2019 - 2021


Girl effect, Quilt AI, Triggerise

Ministry Affiliation


COVID-19 Response


Geographic Scope


Areas of Work Back to Top

Education areas

Other skills

  • Life skills/sexuality education
  • Social and emotional learning

Cross-cutting areas

  • Adolescent pregnancy/childbearing
  • COVID-19 Response
  • Empowerment
  • Gender equality
  • Menstrual hygiene management
  • Other aspects of sexual and reproductive health
  • Social and gender norms and beliefs

Program participants

Target Audience(s)

Girls (both in school and out of school), Youth


17 - 19

School Enrolment Status

All out of school

School Level

  • N/A

Other populations reached

Not applicable or unknown

Participants include

Not applicable or unknown

Program Approaches Back to Top

Life skills education

  • Comprehensive sexuality education (CSE)
  • Gender, rights and power
  • Negotiation skills
  • Sexual and reproductive health (including puberty education)
  • Social and emotional learning (SEL) skills building

Menstrual hygiene management

  • Educating girls about menstruation
  • Raising awareness about menstruation (beyond just girls)
  • Sanitary product distribution

Social/gender norms change

  • Media campaigns

Women's empowerment programs

  • Leadership training

Program Goals Back to Top

Education goals

  • Improved social and emotional learning/skills and mindsets

Cross-cutting goals

  • Improved sexual and reproductive health
  • Increased agency and empowerment
  • More equal power in relationships
  • More equitable gender attitudes and norms